It’s now weeks into the New Year and I was ready to go over all of the same old stuff from last year, but  that is so 2014!

I was even going to mention my disappointment that our local talk radio station does not have a two-way conversation with callers.  Do they understand the extent of damage they have done to the radio product?  I know, it’s a business and they have to make money to stay in business, but when they cheapen the product and try to sell it as better than before, do they think that’s an acceptable business practice?

Do they think their audience will not notice, or just accept it and continue consuming it?

The audience is part of the product, because that’s what they sell to advertisers.  When they cheapen their product, they lose their audience and along with the audience goes the advertising dollars.

These companies think they can just buy up properties and sell bulk product over large regions and take the audience out of the equation.  The strategy seems to be to sell product by Metro land area and see how many people they can catch in their exposure net, but it’s like the ol’ tree in the woods thing – if a radio signal reaches far into the woods, but no one is listening, is there still a sound?

ha ha!  You can bet someone will sneak a PPM meter in there, though, to make sure it picks up hits to sell fathom ratings to an unsuspecting advertiser.

For those interested in the workings of radio ratings, here is a link to an extensive overview of the ratings process:

(Note: You can skip past pages 5-34 of the PDF, they are screen shots of target demographic pages, but the other pages include definitions of the ratings process)

http://www.nielsen.com/content/dam/corporate/us/en/docs/nielsen-audio/guide-to-understanding-and-using.pdf

Also, I’ve posted this link before, but this is the PDF that explains PPM ratings:

http://www.arbitron.com/downloads/guide_to_using_ppm_data.pdf

As I roamed online to find some ratings sources, I noticed Mark Ramsey’s blog page with his summary list of what traditional radio stations should be doing:

http://www.markramseymedia.com/2014/12/uh-oh-radios-reach-is-declining/

His list includes:

  • Consumers are in control: Give them what they want, when they want it,

  • Recognize that you’re in the content business, not only the distribution business …

The last point of the list:

  • Plan for a future which leverages the attention your brand enjoys with audiences and the relationships you have audiences and advertisers. You’re not really in the “radio” business, after all. You’re in the business of connecting consumers and clients via your megaphone across all platforms. Invest in that future.

Read the entire article for more.  You might get an annoying pop-up thing at first, but simply go back on your browser and then return and it will be gone.

Isn’t this what we’ve been complaining about for the last three years?  Forward Ramsey’s article to all of the pseudo radio execs you know.

Maybe we should send it en masse to our local talk radio station.

At one time, I almost believed Talk910-AM would get better.  I wanted to believe.  Then, Gil shoved his amateur wife at us.  Gil’s show had been declining in quality but when his wife showed up every Friday, it became dreadful.

If that wasn’t insulting enough to the Talk910 audience, someone asleep on the job made the decision to put on the air two irritants, not once a week but every weekday from 1:00 – 3:00pm.

Have you ever heard promos for that show?  oh my gawd.  ghastly.  Those guys do not even speak in sentences.  They don’t even speak like they’re from this planet.  It’s as if they are pretending to talk like humans but do not understand the concept.  I don’t think there is any concept those two would understand.

Then, there’s Ed Baxter.

This is a bright spot in Talk910’s programming, but, for whatever reason, he’s limited to that boring talk, talk, talking to himself format.

Although, Ed does have an intelligent, interesting, well-spoken and out-spoken producer, Tim (I think that’s his name), who interacts with him on air.  Why not give Ed’s producer the 1:00pm slot?

Ed Baxter is a mature broadcaster who understands what a talk radio audience longs to hear – an engaging show with callers added to the mix.  At first, I thought, Ed, oh, Ed, why oh why did you lose your backbone on that?

I was feeling disappointed, until I took another trip to Ed’s new site, The Talk Pod:

http://thetalkpod.com/

They also have a Facebook page, but it’s not up-to-date, for some reason:

https://www.facebook.com/pages/The-Talk-Pod/1470507139850662

But, this is what caught my attention on thetalkpod.com and it reassures me that Ed has a vision that is still in early creation stages, but it is a long-term vision that will unfold and expand into what former talk radio listeners are searching for in this time of content deprivation:

http://thetalkpod.com/press/

Taken from Ben Fong-Torres’ column, Radio Waves, ( http://www.sfgate.com/columns/radiowaves/ ) from The San Francisco Chronicle dated August 17, 2014:

They are not doing radio. They are writing and voicing short features, and they can be heard at http://thetalkpod.com/ and on mobile devices. Despite the site’s name, Baxter says it’s not a podcaster. Podcasts, he said, “are rewarmed radio shows, or people telling you how to get rid of toenail fungus. Here you’ve got well-known talk-show talent doing original content, in a form you’re not hearing elsewhere.”

and, one more excerpt:

Listeners can respond only by e-mail, but Baxter says that The Talk Pod has plans “for longer and two-way programs. People will be able to call in and communicate with the hosts.” And, yes, he’s talking with a couple of other ex-KGO personalities.

huh….

Someone actually ‘gets’ it and is doing something about it.

Hey, Ed *waves*, I like that.

Not to mention that someone actually linked a page of my blog on the Press page.  I was wondering where all of those extra hits were coming from and now I know.  Too bad it’s when I don’t have much time to post lately.  Ever help plan and design a game?  It’s a lot of work and time-consuming!  Sorry, new hits, for my lack of blog performance.

For now, I’ll continue to listen to Ed’s show on Talk910.  If only he can do something about those awful car commercials.  I have to turn the radio OFF every time I hear two words of that excruciating ad.  There have been times I’ve had the radio turned off more than it was on.

This is a long post, and I have more to say about recent posts on Google Groups forum, ba.broadcast ( https://groups.google.com/forum/#!forum/ba.broadcast – Note: disregard the ramblings of one poster who is obviously unbalanced) and I have more to say about another talk station I listen to before and after Ed.  I’ll end here and talk about the other stuff on a future post.

If you are wondering about that station as an option, it’s conservative in content but all of the shows take calls, all calls, not just the ones that fit into their agenda.  Of course, they respond to them in a conservative voice, but listeners hear both sides of it.  And, they post fun things on their Facebook and show pages.  I’ve been enjoying it more than I’d like to admit.  I’ll add links at the end of this post if you want to explore this option.

The ba.broadcast forum just posted something about them as well, so I thought it’s a good time to bring it up.  Next post!

If you can’t wait, these are the relevant links:

(Note: There is an unbalanced soul on the main forum who keeps posting disgusting content (not in this link of content), so if you go to the main page don’t bother with those psycho posts.  I hope ba.broadcast can figure out a way to get rid of him/her/them.)

 ‘What’s up at KGO?‘ – fourm post:

https://groups.google.com/forum/#!topic/ba.broadcast/b-e5IlxerXY

Bring down the demographics on Talk radio?‘ – forum post:

(this is the post that talks about the other station I listen to in between Ed)

https://groups.google.com/forum/#!topic/ba.broadcast/GM4lUaqhyd4

That ‘other’ station in NY:

http://www.wor710.com/main.html

https://www.facebook.com/WOR710

http://www.wor710.com/onair/mark-simone-52176/

http://www.wor710.com/media/podcast-mark-simone-marksimone/

On the show page/or Facebook page, look for the videos of:

Gilbert Gottfried reads 50 Shades

Nicole Kidman and Jimmy Fallon

Just found this:

This is a link to Ben Fong-Torres’ column about him turning 70!  Yikes.  Where do the years go?

http://www.sfgate.com/entertainment/radiowaves/article/As-Fong-Torres-nears-70-radio-memories-are-made-5990828.php

And, how could I forget about our friends at NoMoreKGO Facebook page?

https://www.facebook.com/NoMoreKGO

So, it’s full speed ahead into 2015!  Should I mention how that media blogger guy is so 2011 and so 1950s in the way he portrays women.  And that Santa Cruz radio station is so out of the radar of choices it’s not even a blip.

That’s a good start to the New Year!

Advertisements
Comments
  1. Marianne says:

    What happened to ABC news at the top of the hour? Now they have these no-name people instead of Doug Limerick, Steven Portnoy, etc. Where can I find ABC news?

    • Hi, Marianne. Are you talking about on KGO radio? I haven’t listened to that station since December 2011 so I don’t know what is happening over there, but I know ABC News is now on local Talk910-AM. I included a link to a discussion about it on Google Groups at ba.broadcast or you can ask the question over at the Facebook page of NoMoreKGO and I’ve included a link to that as well in my post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s