What is it about cars that inspire the most putrid, inane crap recorded on audio and companies call them commercials?

Back when I worked in advertising, we had to commit to a standard when we recorded ads for radio or television.  Anyone who has worked behind the scenes or inside a recording studio knows how much time, planning and money it takes to produce one spot.  Well, it’s been years so maybe the process has changed.

Why would anyone spend time and money producing something that sends radio listeners rushing for the OFF button?  (That reminds me, why is Gil’s wife still on the radio?  But, that’s a different subject for a different day.  Thankfully, she’s out of the country and I can turn on the radio again on a Friday.)

There are two car commercials that backfire, big time, into the face of every radio listener.  Why would a station or network of stations continue to air them?  Not only do these spots continue, but they now air more frequently.  Sure, there is ad money coming in from these ads, but the listeners are walking out.  It’s a bad business model all around for radio.  Radio is so desperate for money they’ll air anything and, because they air anything, it alienates the few listeners left on the AM dial.  That number is small and shrinking fast.

First, I won’t mention the commercials.  I don’t want to give them any more exposure because I don’t support them.  But, you know them.  If you listened to KGO before Cumulus Media destroyed that great station in December of 2011, you know the one car-themed commercial that aired endlessly.  Listeners suffered through it because they were there to hear the hosts.  They were there to hear the family of listeners they’d become familiar with who called in and started conversations in different directions.  We should have known, at the time, that car commercial was driving us to a dead-end destination.

Then we all tuned to Talk 910am.  I stopped listening to Talk 910 when they replaced Frosty and added that horrible show with those two guys in the 1:00-3:00pm time slot.  Plus, I’m tired of Gil’s schtick on his show and, as you know, can’t stand listening to his unprofessional, shrieking wife.  I was happy to leave the radio off.  Another car-themed commercial had been airing recently and I didn’t know what the heck it was supposed to be advertising.  It’s a woman yelling something about cars.  It’s unbearable.  I can barely understand what she’s yelling and I usually tuned it out or walked away from my desk when I heard it begin.

After weeks of not listening to the radio, I was pulled back in to hear John Rothmann and Ed Baxter as fill-in hosts on Talk 910am.  They hosted in Frosty’s old time slot and, this week, Rothmann filled in for Gil Gross.

Gil might as well give it up because, next to Rothmann, he’s at best an amateur hour with the weak program he puts on the air now.  Rothmann takes calls, he discusses topics, he doesn’t rely on Politico to fill time on the show and he doesn’t try to push unfunny jokes at us.

Rothmann did one thing, though, that Gil does but Rothmann doesit  better.   He brought Lloyd Lindsay Young and Valerie Grant on for a segment to discuss the current topic of the NFL and bad behavior.  Rothmann did it right.  It was a spirited and interesting discussion.  Unlike what Gil does, who drags his board op person and his producer to talk to him on air.  Unfortunately, the two staff members Gil talks to are bland, uncreative and predictable and sound as if they don’t want to be there.  At least with Rothmann, both Young and Grant have something to say and are not afraid to speak their minds.  I will miss Rothmann as a host with his own daily show.

But, that brings me back to my car-theme wreck again.  That car commercial with the yelling lady aired so many times an hour I missed many sections of John’s show.  The moment I heard her begin to yell, I clicked the OFF button.  Sometimes I’d forget to turn it back on.  I’d always wait long enough for the commercial block to finish before I’d turn it back on.  When that commercial aired, I didn’t hear any ads that were scheduled along with it.  That one commercial made me turn the radio OFF.  Not once every hour, sometimes four or five times within an hour.

That is too much.  It reinforces my decision to keep the radio off and keep my peace of mind.

If I hear Ed or John are guest hosts again for Frosty’s old show then maybe I’ll try to listen to Talk 910’s 10:00am-1:00pm time slot but I doubt I’ll listen for more than twenty minute if I have to turn off the radio every ten minutes to block out that awful ad.

If you want to hear John and Ed off the radio, you can visit The Talk Pod.  Here’s a link to The Talk Pod’s website and a link to the Facebook page for those who are still on Facebook:

http://thetalkpod.com/

There is some fresh content there.   Lloyd Lindsay Young explains the Pineapple Express.

https://www.facebook.com/pages/The-Talk-Pod/1470507139850662

Puppy Alert!

Also, if you want relax and not think about the dismal state of radio, Frosty has posted some cute puppy pictures  on his Facebook page.  Maybe he should start podcasting at The Talk Pod with the rest of the gang.  Here’s his Facebook page:

https://www.facebook.com/froststilwell

Also, don’t forget to visit the Facebook page of NoMoreKGO:

https://www.facebook.com/NoMoreKGO

All of the links to John Rothmann’s fill-in stint on Talk 910 are listed on the page.

And, next week, honk if you have to turn off the radio because of an irritating ad!

beep!  beep!

beep!  beep!

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