I don’t know what to say anymore.

We know Cumulus came in and torched our radio landscape.  They’re attempting to overthrow the current leader: Clear Channel.  Cumulus plans to replace local radio content with syndication.  That way they can put more money in their executives’ pockets, feed the shareholders, and charge advertisers more for multiple station platforms that are losing listeners by the thousands who reject the inferior programming being shoved down their throats.

Some still listen to that station, and other Cumulus stations.  Why don’t these listeners know better now?  That’s exactly what the Dick-eys planned.  Doesn’t matter what they put on the air, someone will listen as the Dick-eys collect their bonuses and pay raises and decimate the salaries of local talent.

And we’re going along with it, handing it to them.  Giving it all away.


Here’s the direct link to the video on YouTube:



Programming is now loaded with ads that nearly exceed the show’s content.  Who are these advertisers paying money to Cumulus?  These advertisers who allow the Dick-eys to continue degrading the listening experience.  Maybe we should target the advertisers throwing money at Cumulus.

I’ll mention again the low rate of pay Cumulus expects its staff to live on so the Dick-eys can show a profit to shareholders.  Why are people working there?  When people take these low wage jobs they enable a company such as Cumulus to pay themselves huge bonuses and salaries off the backs of the people who really are the backbone of the station.

Yes, we know business runs on profits.  Radio is a unique business that relies on listener numbers to determine what an advertiser will pay to place an ad on the station.

It used to be that quality programs drew listeners to the station and those stations were rewarded with revenue growth from advertisers’ dollars.

It used to be that one company was restricted in the number of radio stations it could own in a market region.

Then, in the late ’90s, we all dropped into the radio rabbit hole.   And soon the Cumulus clowns rode their circus into town and we gave it all away:


Here’s the direct link to the video on YouTube:



Sorry, it was worth mentioning again.


Now, a handful of companies own the majority of radio stations in the country.  They no longer sell advertising based on quality programming that attracts satisfied listeners.  They sell ads based on market regions and the number of stations in those market regions where the ad might be heard.  The programming no longer matters.  It’s the potential mass of stations where ads could be heard by a potential mass of listeners.

The problem with this model is the ongoing dwindling mass of listeners who reject this new bland programming model of one-for-all syndication.  There is no reliable method to document declining audience.  In fact, Arbitron came up with a way that seems to mask this decline by changing the way they measure audience levels.  Hello, PPM (Portable People Meter).


Minimum Reporting Standards (MRS)
… For the PPM service, estimates can be
reported for an encoded station if at least one In-Tab
PPM panelist was exposed to a minimum of five
minutes within one quarter-hour and the station
had an average Weekly Cume Rating of at least
0.495, Monday-Sunday 6 am to Midnight during
the weekly or monthly reporting period
Locations for which audience estimates are reported.
The PPM reports whether exposure occurred at the
panelist’s home or out of the home. This differs from
Diary measurement, which has four listening
locations: at home, at work, in car and “other.


PPM is supposed to capture real listener numbers versus the listening habits manually entered in the old diary method of reporting.  PPM numbers are based on five minute blips of listening and doesn’t seem to reward loyal listeners who stay with a program.  They want blips, not listeners.  Plus, the sample number of PPMs in the market might be ineffective in capturing the data because the sampling is so small.  Not to mention PPM carriers who cheat:





What others say about PPM:




In broad terms, more people are turning to talk radio. Major radio companies are able to buy more stations in a single market due to deregulation. At the same time, more stations are switching from music to talk, a relatively cheaper format.


So, here we are.  Left with Gil Gross on Talk910.  And what does he do?  He insults us by pushing his wife on us.  Rhoda is no radio host!  Amateur hour with screeching sounds and interruptions of adult conversations.  Her big contribution to the show is saying ‘What?’, or ‘Yes!’, or ‘Hey!’ in varied levels of high-pitched shrieks.  Or, she slows her voice way down to try and sound professional.  oh, yeah, like that’s going to happen.

No one else is left.

I listen to Frosty.  At times he’s actually entertaining.  Then I turn down the radio when Gil comes on and listen to some of the guests’ interviews.  On Fridays, I turn Gil’s show off before it starts.

I might continue to post here, or maybe I’ll start something else.  Not sure yet.  I’m so dissatisfied with this market.  Maybe I’ll begin a new blog to talk back to Frosty.  Who knows?  Frosty gives many opinions but there is no one calling in to counter his.  I’d like to hear what others think about he says.

I’ve said Frosty likes to talk about food.  He has a thing for ice cream.  On his Monday show, October 7, 2013, Hour 1, he shared how ice cream almost got him killed.  Want to listen?  It’s near the beginning, starts around 2:00 into the podcast:



Another thing Frosty does on the air is read some of the email he receives from listeners.  It’s hysterical.  Here’s a good example from a guy named Steve.  It starts around 21:30 on the podcast:



Speaking of near-death, even the anti-pope had a close call recently:



Okay, that’s all I got to give…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s