Say it ain’t so!

Does everyone with that name have to live up to it?

What the heck am I talking about?  I haven’t read many articles about Dick Clark since his death earlier this week, but I imagine there are many people reminiscing about the role he played in their youth and fond stories about all of the good he has done for the music industry.  That’s why the one article I did read about him surprised me.

It’s written by Roger Fallihee and posted at Open Salon, a site for bloggers.

http://open.salon.com/blog/rogerf1953/2012/04/18/dick_clark_rip_or_rot_in_hell

Fallihee even leaves his own comment about it after posting:

“I think that Clark’s cable tv business model was to build up the cash flow, stiff the vendors, take the company into bankruptcy, and eventually (in this case) sell it to Time Warner. Time Warner bought the assets but not the liabilities. I was out of business before all of that happened but I heard from another friend who got stiffed that he ended up getting about 5-10 cents on the dollar.”

Not only is it an unusual take on America’s former oldest teenager, but the history of what Dick did and how it affected Roger Fallihee’s life has the faint odor of Cumulus Media on it and the way they do business today.

Sound a bit familiar? I don’t know about stiffing the vendors, but they, Cumulus, think they can throw away the long careers of local hosts and support staff so the Dicks in Atlanta can turn a larger profit.  That money will be used to buy more broadcast outlets and pay for syndicated hosts.  Don’t forget all the money they’ll pocket as bonuses for running local business and personalities into the ground.  It’s been rumored that all Cumulus wants to do, anyway, is file bankruptcy to get out of their contractual obligations and start fresh with their equity holdings intact.  Just in time to rake in the big payload of the upcoming presidential election.  But, I wonder about that theory about making money off the election.  Berkeley Guy shared his report of KGO numbers down by 52%  based on Arbitron monthlys PPM 6+ M-SU 6am-12M from October 2011 through February 2012.

That has to cut into the amount they can charge for advertising, but even advertising rates are no longer based on an individual station.  Cumulus can now offer a national advertising network buy based on their 200+ stations in over 25 markets.  They don’t care about a single local station, with little thought about how it’s untimely demise can affect a local community.  All they want is the profit.

Maybe we need to get Cumulus shareholders on board to reject any million dollar compensation pay-offs to executive management.  Rethink this ‘make money at all costs’ corporate philosophy and think about doing some good in communities again and helping those in need.

Also, I saw that the numbers came out for March and KGO-AM, although still low, increased slightly to 2.9 (their same rating percentage as in January 2012).  I guess we need another reminder: Do NOT listen to that station people!  Do not give them any quarter-hour statistics, overall cume or clicks.  Who knows where those PPMs are nowadays.  Don’t give Cumulus any hits, online or otherwise, that can factor into a rise in their numbers.

By the way, KKSF-Newstalk AM AQH went up in March to 1.3 – so at least our former KGO hosts are moving their numbers in the right direction.  It shows a steady rise since January.

Here are the numbers, courtesy of radio-info.com:

http://www.radio-info.com/markets/san-francisco

Here is an Arbitron guide to using those numbers:

http://www.arbitron.com/downloads/guide_to_using_ppm_data.pdf

Here’s another source for the same thing:

http://americaninteractivemarketing.com/understanding-radio-ratings

Also, did you notice on the ratings recap page the note about Arbitron’s new reporting method?  Here it is again, just in case you missed it: Beginning March 2012, Arbitron only releases ratings for subscribing stations.  It has to be a hard market for media buyers these days, how to figure out all of these incomplete markets and costs associated with them.

I’ve been busy lately and haven’t had a chance to post much but I’ve noted a few things that I have yet to write up.  It will have to wait until later when I have more time.

Here’s some teasers:

The Titanic coverage on Gill Gross and John Rothmann’s fill-in shows.

Gil Gross’ stories about Dick Clark.

Len Tillem’s new number and two callers that may have been phoney-baloney.

Hopefully. I’ll get to these before the new month starts.  So much to do, so little time…

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